As owners of dozen of Web startups we are frequently asked this question. When we look out into the future I see an Internet as more intelligent and sustainable. This thinking is in keeping with changing user and consumer expectations. With multiple startups, the management of dozen of digitals large brands, an interactive studio with offices located all over the world and a global network of talented entrepreneurs, we have a big responsibility and a big opportunity to make a positive difference. A small incremental change across all our Web presence and local representation can have a large impact. Given the economic downturn this is even more important.
Though at times there seems to be a tension between the technology industry and the environment, this tension creates a space for innovation. We are focused on developing better ways to design, build and run our Web properties. Our approach isn’t about offsetting carbon: it is about green computing innovation that lessens our negative impacts, whilst enhancing the user’s experience. This is why we use green hosting and support our network of entrepreneurs to help our partners operate in a more responsible and cost effective way.
Corporate Responsibility is an important value which is shaping how we better manage our costs and revenue. Being responsible reduces our costs, especially energy. It also makes our Web properties more in keeping with our guests’ values on the environment and the community. This way of thinking is especially important as we seek to proactively meet the challenges of climate change and other complex environmental and social issues.
If we all do a little bit, it will make a difference. BrandsLike.me is definitely a place where corporate responsibilities thrive and we always welcome innovate and green ideas, so please do let us know what you think.
Juan Carlos Arzola & Benoit Duverneuil